Oloom visual identity

different media | ongoing since February 2006

Oloom is a group of designers involved in interior design and architecture. They also produce and sell their own products. The visual identity is based on elements from legendary metal kit toy Merkur. Playing with its perforated metal pieces – that can be joined in any shape – reminded us of Oloom’s creative process. We built our illustrations with parts of the Merkur typeface designed by Marek Pistora in 1995. The poster, screen printed on different stock of paper, was also cut into letterheads and business cards. The T-shirt (white silkscreen on Kelly Green American Apparel) is available for sale in M/L/XL size.