Nothing visual identity

700 × 1000 mm posters | inkjet | May 2001
210 × 297 mm brochure | digital print | May 2001
Gerrit Rietveld Academy, Linda van Deursen
photos by Saana Jyla

Nothing project was made while Adam studied in Amsterdam as a reaction on consuming habit. Every monday evening, the streets of Amsterdam are flooded with stuff people are getting rid of: furnitures, electronics, house plants etc. At the same time, every morning you are receiving tons of advertising in your mailbox, promoting things people have thrown away the day before. Adam created a 'Nothing' product, which you could buy in supermarkets. He made a whole corporate identity about 'Nothing'.